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Cowherd began his career as the play-by-play voice for the Pacific Coast League’s Las Vegas Stars. He evedirector at KVBC-TV in Las Vegas, Nevada, where he was named Nevada’s Sportscaster of the Year five times. He also served as sports anchor at WTVT-TV in Tampa, Florida.
He moved to Portland, Oregon, in 1996, where he spent nearly eight years at KGW Northwest NewsChannel 8, working as a sports anchor and hosting the 30-minute Sports Sunday program. In 2001, The Herd moved from an afternoon time slot on all-sports radio KFXX to the morning drive time.
In an October 2003 article about Cowherd in the Portland Tribune, he commented on his broadcasting style: “My sense of humor is not for everybody. I would bomb in a Rust Belt, X’s-and-O’s, beer belly market. I relate to a guy who loves sports but who has a life… I think radio maximizes my assets and TV minimizes my talents. TV, in some strange, unexplainable way, validates people. But the truth is radio (for a sportscaster) is much more difficult, takes far more skill and is much more challenging.”
The Herd is, however, sometimes at its edgiest when sports is a secondary concern. Celebrities and popular culture frequently draw analysis and their fair share of scorn. Cowherd, though, tempers his biting critiques with irreverent-yet-pointed punchlines. While discussing the size of a purported cash settlement after actor Russell Crowe (the subject of a recent lawsuit in which he was convicted of assaulting a hotel employee by hitting him in the head with a thrown telephone) Cowherd told his audience “For that amount of money I’d stand there and let John Goodman throw his colon at me.”
A self-proclaimed college football junkie, The Herd has a several regular segments devoted to talking about NCAA College Football, the NFL. or taking a closer look at the stories making sports headlines in a particular area.
Colin Cowherd was Sports Illustrated’s 2005 Radio Personality of the year.
The Mysterious First Hour (also known as the “West Coast Hour”). This segment can be heard on select West Coast stations from 6am-7am. For non-West Coast listeners, it can be accessed through the show’s archive on ESPN Insider.
Spanning The Globe – Cowherd does short interviews with sports reporters, broadcasters and sports personalities from around the world. The segment airs daily at approximately 10:20am ET. In April 2006, Cowherd started performing a weekly version of this segment on SportsCenter. (Usually the second segment of the show, originally done twice a show)
Football Fix – a year-round daily feature dedicated to football: college football, the NFL Draft and the NFL.
Wheel of Genius – a weekly segment on Fridays where Cowherd will give his picks for that weekend’s up-coming college football games. Formerly known as The Players’ Club
Finding Football – a daily segment, usually near the end of the show, where Colin gives his opinion on what is the best football-oriented programming on TV that upcoming evening. Formerly known as Me Tube
Mel Kiper- Especially during the lead up to the NFL Draft.
Trey Wingo and Mark Schlereth